Kristina Vislianska · 10+ years in marketing

Growth Strategy
& Innovation

I turn customer, market, and performance data into unconventional paths to growth. I connect insights across product, content, search, community, and partnerships.

I find the opportunity, design the experiment, and build the systems to scale what works.

Work with me ↗ Explore my work

Lisbon, Portugal · Remote · View CV

Selected outcomes

−80%

Cost per leadCustomer research at CogniAgent reshaped targeting, positioning, and campaigns.

See the acquisition case →

15,000

Newsletter subscribers in 3 monthsAt Bitcoin Magazine, I connected a brand relaunch, social distribution, and newsletter acquisition.

See the audience growth case →

99%

Of the pipeline automatedA multi-agent system for CogniAgent: copy, fact-checking, images, and competitor intelligence. People approve what gets published.

See the multi-agent system →

Selected work

From overlooked signals to growth across channels.

CogniAgent AI agent workflow canvas from cogniagent.ai

Marketing Intelligence System

Growth

CogniAgent: Turning customer signals into growth

Acquisition costs were rising as CogniAgent entered new verticals. I connected market research, customer feedback, Reddit discussions, and funnel data to identify stronger segments, then applied those insights to positioning, campaigns, and product workflow templates.

−80% cost per lead · 5× lead efficiency · 90% automated

View case study

Signal

Customer signals and funnel data

Growth approach

Prioritize the segments with the clearest needs and use their language and workflows to guide both acquisition and product adoption.

Connected channels

Research → positioning → campaigns → product templates

−80%

cost per lead

5×

leads

+15%

conversion

90%

automated

+80%

content

Signals and evidence

Large-scale vertical and market research
Customer conversations and feedback
Reddit conversation analysis to find pain points
Competitor monitoring
Reviews of competing products
Recurring pain points and feature requests
Campaign and funnel-performance data
Market and category developments

Opportunities identified

The customer segments with the strongest problems
The pain points urgent enough to drive action
The workflows with the greatest automation potential
The language customers used to describe their needs
The gaps and frustrations left by competing products
The use cases easiest to understand, adopt and sell

Execution and results

Sharper ICP priorities
Differentiated positioning
More focused campaigns
Clearer product decisions
Ready-made workflow templates driven by the intelligence system insights

NikoHealth product dashboard from nikohealth.com

AI Search

NikoHealth: Connecting search, content, and authority

Buyers were asking AI engines about healthcare software, but NikoHealth was missing from the answers. I connected query research, technical discoverability, owned content, and third-party sources to build a path into relevant ChatGPT and Perplexity answers.

Recurring ChatGPT & Perplexity citations in 3 months

View case study

Signal

Buyer questions and missing AI citations

Growth approach

Connect discoverable product information with relevant owned and third-party content to address the questions buyers already ask.

Connected channels

Query research → content and authority → AI-search monitoring

3 months

to recurring AI citations

Signals and evidence

ChatGPT and Perplexity answers, reverse-engineered for query intent and source patterns
A technical discoverability audit exposing crawlability and accessibility blockers
Owned content and third-party authority sources primed for citation

Execution and results

Eliminated the technical and accessibility barriers blocking NikoHealth from AI answers
Built owned and third-party authority content targeting high-intent queries
Stood up continuous citation monitoring across ChatGPT and Perplexity
Won recurring citations across a monitored set of commercially relevant DME/HME queries within 3 months; targeted Reddit posts drove 1,000+ impressions each

Growth

Bitcoin Magazine: Connecting brand, community, and distribution

The brand needed to reach new readers while retaining its existing audience. I connected a brand relaunch with social distribution, an editorial initiative, and newsletter acquisition loops to turn audience interest into an owned distribution channel.

+130K followers · 2.4× engagement · 15K newsletter subs in 3 months

View case study

Signal

An audience gap and underrepresented voices

Growth approach

Connect the brand relaunch with editorial initiatives and community-led distribution, giving readers a path from social discovery to newsletter subscription.

Connected channels

Brand → editorial → social and community → newsletter

+130K

followers

2.4×

engagement

15K

newsletter subs in 3mo

Signals and evidence

The gap between longtime reader expectations and what a new generation of Bitcoin audiences wanted
Underrepresented voices in the space, channeled into a dedicated editorial initiative
Newsletter and social growth loops tied directly to community and content

Execution and results

Executed a full rebrand and social relaunch
Launched the Proof for Women editorial initiative
Built newsletter acquisition loops around community and content
Grew the brand by +130K new social followers, 2.4× engagement, and 15K newsletter subscriptions in 3 months

More projects 7 case studies

Multi-Agent System

Marketing Operations

CogniAgent - Social Content & Competitor Intelligence Pipeline

I built a content pipeline that turns ideas into fact-checked copy, on-brand images, and review-ready posts. A separate agent monitors competitor accounts across five platforms and feeds new opportunities into the pipeline.

30% engagement · 99% automated · Zero missed competitor moves

View case study

30%

engagement

99%

automated

Zero

missed competitor moves

Signals and evidence

Brand voice and visual-style guidelines as the single source of truth for every draft
A multi-agent chain - strategist, copywriter, fact-checker, image-prompter, image-QA, packager - each owning one stage of a post
The cogniagent-technical skill, built from CogniAgent's own product documentation, as the fact-checker's grounding source
OpenAI's image API for on-brand visual generation
Competitor profile URLs across LinkedIn, X, Instagram, YouTube, and TikTok
The Playwright browser MCP for live, no-API competitor monitoring

Execution and results

Built an end-to-end content pipeline - idea → copy → fact-check → image → QA → review-ready bundle - gated by a deterministic validation check before anything reaches approval
Grounded every draft's fact-check against real CogniAgent documentation, not the model's assumptions, catching product-accuracy errors before they reach review
Kept publishing manual by design: the system produces upload-ready bundles, not autoposts, so a human makes the final call every time
Built a competitor-scout agent that reads live posts across five platforms, diffs them against what's already been seen, alerts on anything new, and writes up the gap where the brand could stand out
Solved the login-wall problem with a persistent browser session, unblocking competitors that were previously unreadable
Drove a 30% increase in engagement while automating 99% of the pipeline end to end, with zero missed competitor moves since launch

Agentic System

Marketing Operations

CogniAgent - AI Content Machine

Every new agent workflow built on the platform needed documentation and content, but manual production couldn't keep pace with product velocity. I built an automated pipeline that turns every newly built workflow into guides, tutorials, and video content - long and short form - the moment it ships.

+99% content automation

View case study

+99%

content automation (1% human review)

Signals and evidence

Every new agent workflow build
Claude Code for automated content and video generation logic
Remotion and HyperFrames for programmatic video rendering

Execution and results

Step-by-step guides generated directly from each new agent build, via a custom-built skill
Automated video production pipeline using Claude Code, Remotion, and HyperFrames
A separate layer that auto-cuts long-form videos into short-form clips using the same pipeline
Short Tips & Tricks cards, distilled from the guides and technical documentation

Brand Communications

Red Dot Award

WhiteBIT

WhiteBIT had outgrown its brand communications - fragmented SMM, SEO, PR, email, and content with no unified platform, even as it became one of Europe's largest crypto exchanges. I rebuilt the platform from the ground up: one visual identity, one strategy, one voice across every channel.

Red Dot Award · 50% engagement · 3× UGC

View case study

Red Dot

Award

50%

engagement

3×

UGC

Signals and evidence

Fragmented SMM, SEO, PR, email, and content channels operating without a shared identity
Mascot-driven storytelling as a distinct brand asset
Influencer relationships across TikTok, Instagram, and YouTube

Execution and results

Built a new brand communications platform with a unified visual identity across every channel. Led a team of PR managers, copywriters, SMM, and SEO specialists
Launched a mascot-driven content strategy and gamified onboarding experience
Secured influencer partnerships across TikTok, Instagram, and YouTube
Drove the brand transformation recognized with a 2023 Red Dot Award - 50% increase in community engagement, 3× user-generated content, 40% increase in social engagement

Co-Marketing Partnerships

Atleta Network

Atleta had no partnership process - no pipeline, no materials, no playbook - while needing to build ecosystem credibility fast as an early-stage L1 blockchain. I built the partnerships engine from zero: process, materials, and a repeatable path from outreach to close.

10+ new partners every month

View case study

10+

new partners every month

Signals and evidence

Zero existing pipeline, materials, or playbook to build from
The ecosystem credibility needs of an early-stage L1 blockchain
Target partner profiles across crypto, sports, and entertainment

Execution and results

Built a partnership acquisition process from scratch
Created pitch decks and partnership materials
Designed a repeatable outreach-to-close workflow
Onboarded 10+ new partners every month, including RTF, led by Oleksandr Usyk

Growth

Spell Wallet

Standing out for a new MPC wallet in an extremely competitive, saturated market - with no existing community or content system to build on. I built a community-led distribution strategy from zero: content systems, live programming, and a distribution style built for visibility, not just posting.

45% engagement · 0 → 2K+ subscribers

View case study

45%

engagement

0→2K+

subscribers

Signals and evidence

Zero existing community, content system, or distribution channel to start from
A saturated MPC wallet market where standard content wasn't cutting through
X's reply ecosystem as an underused distribution surface

Execution and results

Built YouTube and social content systems from scratch
Launched AMA programs and recurring community events
Ran a reply-first distribution strategy on X
Drove 45% engagement growth in six months, took YouTube from 0 to 2,000+ subscribers, and pulled 150+ average live attendees per community event

Agentic System

Marketing Operations

Ad Tracker

Competitor ad activity was invisible unless I manually checked each platform - no unified way to see what competitors were actually running on Meta or Google. I built a tracker that pulls live ad data from both, keeps it synced, and turns it into a reviewable dashboard.

10,000 competitors tracked · 25,000 ads captured · 2 platforms, 1 dashboard

View case study

10,000

competitors tracked

25,000

ads captured

2→1

platforms, one dashboard

Signals and evidence

Apify's Facebook Ad Library scraper for Meta ad data
Apify's Google Ads Transparency Center scraper for Google ad data
A tracked competitor list and a database schema to store ad history over time
A sync orchestrator to pull and reconcile both sources on a schedule

Execution and results

Set up the project from scratch: config, database schema, adapter structure
Built dedicated Meta and Google adapters, each normalizing a different platform's ad data into one schema
Built a sync orchestrator to keep both sources current
Built a dashboard generator and CSV export for reviewing competitor ad activity
Tracked 10,000 competitors across Meta and Google, capturing 25,000+ ads automatically - all through a single dashboard

Agentic System

Marketing Operations

Reels Hook Generator

Content wasn't failing because of the idea - it was losing people in the first few seconds. I built a hook generator that analyzes attention-grabbing openings from selected creators, identifies the patterns behind their performance, and uses those insights to create hooks for any topic - designed to stop the scroll, increase engagement, and accelerate audience growth.

5× reach · 15× engagement · Skip rate reduced from 60% to 20%

View case study

5×

reach

15×

engagement

60%→20%

skip rate

Research and system design

A browser-based login flow to access and analyze content from selected creators
A system for collecting relevant Reels and extracting their opening sequences
OpenAI Whisper to transcribe spoken hooks accurately
A structured database for storing transcripts, hooks, creators, and performance data
An analysis layer to identify recurring patterns, language, pacing, and psychological triggers
A generation workflow that combines these insights with the user's topic, audience, and content goal

Execution and results

Built the complete workflow from creator selection and content collection to hook generation
Used Whisper to turn spoken Reel openings into searchable, structured transcripts
Analyzed successful hooks to uncover the patterns driving attention and engagement
Created topic-specific hooks inspired by proven structures without copying the original content
Built a simple interface for reviewing, comparing, and refining generated openings
Used the resulting hooks to achieve 5× reach, 15× engagement, and reduce the skip rate from 60% to 20%

How I can help

Find the opportunity. Connect the channels. Test and scale.

Growth opportunity discovery

For teams looking for their next source of growth.

Connect customer, competitor, market, and performance data
Identify overlooked audiences, needs, and distribution opportunities
Turn insights into priorities for positioning and growth experiments

Explore customer-led growth →

Cross-channel growth experiments

For teams ready to test approaches beyond their usual channel playbook.

Develop hypotheses grounded in customer and performance signals
Connect product, content, search, community, and partnerships
Measure results and decide what to refine, stop, or scale

Explore connected distribution →

Innovation & growth systems

For teams exploring new growth opportunities or scaling an approach that works.

Explore emerging discovery channels, including AI search
Build intelligence and content workflows with AI and automation
Keep strategy, experimentation, and execution connected

Explore a new discovery channel →

Experience

Growth, experimentation, and innovation across B2B SaaS, healthcare, media, and Web3

Founding AI Growth Systems LeadFull-time

CogniAgent · 2025 - Present · Founding-stage AI SaaS

Built the AI systems behind CogniAgent's growth - customer intelligence, content, and competitor monitoring - reducing cost per lead by 80% and automating 90% of recurring work.

AI Search & Intelligence StrategistFull-time

NikoHealth, through Glorium Technologies · Dec 2025 - Present · US Healthcare B2B SaaS

Built NikoHealth's AI-search visibility from zero, winning recurring ChatGPT and Perplexity citations in a specialized healthcare niche.

Growth Systems AdvisorProject

Future Principle · Jan - Apr 2025 · Early-stage startup

Built a founder-led growth system from scratch, taking a LinkedIn newsletter to 780 subscribers in month one.

Independent Consultant - Growth, Brand & CommunityFreelance

Oct 2023 - Oct 2025

Bitcoin Magazine

Oct 2023 - Jan 2024 · Media brand

Rebranded and relaunched a leading Bitcoin media brand: +130K followers, 2.4× engagement, 15K newsletter subs in 3 months.

Atleta Network

Jan - Aug 2024 · Early-stage L1 blockchain

Built a partnerships engine from zero for an early-stage L1: 10+ new partners onboarded every month.

Spell Wallet

Jun - Oct 2025 · MPC crypto wallet

Drove community-led distribution for an MPC wallet: 45% engagement growth, 0 → 2,000+ YouTube subscribers.

Lead Content Marketer, Brand CommunicationsFull-time

WhiteBIT · Jul 2022 - Mar 2023 · Established crypto exchange, Europe

Rebuilt WhiteBIT's brand communications with a mascot-driven content strategy - a transformation recognized with a 2023 Red Dot Award, 50% community growth, 3× UGC.

AI Stack

The tools I use to research opportunities, test ideas, and scale execution

Research

Apify ScrapersAI-Powered Research Notebook LMGoogle Trends RedditG2Capterra SimilarwebAhrefsGemini

Agentic Systems

Multi-Agent Workflows Model Context Protocol (MCP)Memory & Context Management API Integrations

Automation

n8nMake ZapierClaude Code CodexRemotion & Hyperframes

Beyond the CV

Scratch to uncover my original zero-to-one case.

The Flower-Mask Experiment

I turned an unexpected idea into a product, and found people willing to buy it.

I created masks from flowers, shaped the story around them, brought the idea to market, and sold them as NFTs. Long before I called it positioning or zero-to-one marketing, I was already testing what makes an unfamiliar product desirable. The project was also published in Slanted 43, a magazine focused on international design and cultural creation.

Product Idea Positioning Storytelling Demand Validation

Published in

Slanted 43

International design & cultural creation

What it’s like to work with me

Feedback from people I’ve worked with on the same team.

“She has a rare ability to bridge design, marketing, and product thinking — seeing unexpected connections and guiding ideas into places you didn’t know existed.”

“Always engaged, deeply thoughtful, and creative in ways that are both surprising and precise.”

“She combines a sharp mind with strong creativity and has a rare ability to transform loose ideas into something clear and impressive.”

“As a designer, I especially appreciated the way she handled product decisions: a clear focus on the user, clear priorities and a lack of ego in collaboration.”

Contact

Let’s talk about your next growth challenge.

tina.vislianska@gmail.com

Location

Lisbon, Portugal · Remote

Kristina on LinkedIn

Available for freelance projects and full-time roles.

Email Me View LinkedIn

Growth Strategy& Innovation

Selected outcomes

Selected work

CogniAgent: Turning customer signals into growth

Signal

Growth approach

Connected channels

NikoHealth: Connecting search, content, and authority

Signal

Growth approach

Connected channels

Bitcoin Magazine: Connecting brand, community, and distribution

Signal

Growth approach

Connected channels

CogniAgent - Social Content & Competitor Intelligence Pipeline

CogniAgent - AI Content Machine

WhiteBIT

Atleta Network

Spell Wallet

Ad Tracker

Reels Hook Generator

How I can help

Growth opportunity discovery

Cross-channel growth experiments

Innovation & growth systems

Not sure what's holding your growth back?

Research

Agentic Systems

Automation

Beyond the CV

I turned an unexpected idea into a product, and found people willing to buy it.

What it’s like to work with me

Growth Strategy
& Innovation