Hey, I'm Kristina. I find companies their best market and take them from unknown to in-demand - building the AI agents and pipelines myself, from ICP research to content that gets cited by ChatGPT and Perplexity, not just ranked by Google.
I take the decision, agentic systems execute.
Selected outcomes from recent work
Research, positioning, brand, and growth, all pointed in the same direction
I turn scattered customer, competitor, and market data into a clear answer: who to target, and why they'll buy.
I turn what your product does into a message buyers get instantly, and a position competitors can't easily copy.
I build the content and communication systems that make the brand useful, credible, and memorable everywhere customers meet it.
I build and test the channels, campaigns, partnerships, and workflows that turn one-off wins into a growth engine that keeps running.
The research, AI, and automation capabilities behind my work
AI product marketing across B2B SaaS, healthcare, media, and Web3
Built the AI systems behind CogniAgent's growth - customer intelligence, content, and competitor monitoring - cutting CPL from $15 to $3 and automating 90% of recurring work.
Built NikoHealth's AI-search visibility from zero, winning recurring ChatGPT and Perplexity citations in a specialized healthcare niche.
Built a founder-led growth system from scratch, taking a LinkedIn newsletter to 780 subscribers in month one.
Rebranded and relaunched a leading Bitcoin media brand: +130K followers, 2.4× engagement, 15K newsletter subs in 3 months.
Built a partnerships engine from zero for an early-stage L1: 10+ new partners onboarded every month.
Drove community-led distribution for an MPC wallet: 45% engagement growth, 0 → 2,000+ YouTube subscribers.
Rebuilt WhiteBIT's brand communications with a mascot-driven content strategy - a transformation recognized with a 2023 Red Dot Award, 50% community growth, 3× UGC.
I created masks from flowers, shaped the story around them, brought the idea to market, and sold them as NFTs. Long before I called it positioning or zero-to-one marketing, I was already testing what makes an unfamiliar product desirable. I was also published in Slanted 43 edition. It focuses on international design and cultural creation.
CogniAgent was expanding into new service-business verticals without a reliable way to prioritize customers, and acquisition costs were climbing as a result. I built a continuous customer-intelligence system to find the highest-value segments and turn every insight into product-ready decisions.
Social content and competitor tracking were both manual, ad hoc processes with no repeatable system behind them. I built a Claude Code pipeline that drafts on-brand posts end to end - idea to copy fact-checked against a technical skill built from CogniAgent's own documentation, to on-brand images, to a review-ready bundle - and a separate agent that watches competitor accounts across five platforms, alerts on anything new the moment it posts, writes up the gap where the brand could stand out, and feeds it straight back into the pipeline as a new post idea.
Every new agent workflow built on the platform needed documentation and content, but manual production couldn't keep pace with product velocity. I built an automated pipeline that turns every newly built workflow into guides, tutorials, and video content - long and short form - the moment it ships.
AI engines were answering the exact healthcare software questions NikoHealth's buyers were asking - and NikoHealth was invisible in every one of them. I built the system that put them back in the answer: query intelligence, authority content, and citation monitoring, working together.
WhiteBIT had outgrown its brand communications - fragmented SMM, SEO, PR, email, and content with no unified platform, even as it became one of Europe's largest crypto exchanges. I rebuilt the platform from the ground up: one visual identity, one strategy, one voice across every channel.
Bitcoin Magazine's brand no longer resonated with a new generation of readers, risking relevance while its longtime audience still expected credibility and continuity. I rebuilt the brand for both: a full rebrand and relaunch that grew reach without losing trust.
Atleta had no partnership process - no pipeline, no materials, no playbook - while needing to build ecosystem credibility fast as an early-stage L1 blockchain. I built the partnerships engine from zero: process, materials, and a repeatable path from outreach to close.
Standing out for a new MPC wallet in an extremely competitive, saturated market - with no existing community or content system to build on. I built a community-led distribution strategy from zero: content systems, live programming, and a distribution style built for visibility, not just posting.
Competitor ad activity was invisible unless I manually checked each platform - no unified way to see what competitors were actually running on Meta or Google. I built a tracker that pulls live ad data from both, keeps it synced, and turns it into a reviewable dashboard.
Content wasn't failing because of the idea - it was losing people in the first few seconds. I built a hook generator that analyzes attention-grabbing openings from selected creators, identifies the patterns behind their performance, and uses those insights to create hooks for any topic - designed to stop the scroll, increase engagement, and accelerate audience growth.
Let's find what makes you in-demand.
